The book «The Psychology of Influence: How to Learn to Persuade and Achieve Success» «in the format of a 10-minute reading: reviews of the best books, only the most important and useful.
Robert Cialdini is considered an internationally recognized authority on the study of influence and impact issues, and is currently Professor of Psychology at the University.
state of Arizona, as well as the president of the consulting firm Influence At Work, which works with corporate clients. Cialdini is the author of Influence: Science and
practice ”, written specifically for teaching persuasion and influence techniques in groups.
QUOTE: “A huge impact on a person is not so much the obligation to repay for the service rendered, but rather the obligation to receive it. Lack of the ability to say no, plus our unwillingness to appear as a person who does not know how to respond with service to service, makes us defenseless in the face of cunning marketers. «
…