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About the product Now LeBron is the best basketball player in the world, an extremely successful businessman and public figure. Conclusion of a record contract with «Nike», competent investment in startups, fabulous fees in the NBA. James has turned his name into a valuable asset and is a prime example of the combination of a sports career and business interests. LeBron, INC. Is the story of the transformation of a legendary talent into a sports icon with a business empire under its belt.
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