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About the Product This book by world renowned marketing specialist Philip Kotler has become a tabletop for millions of executives and marketers. It summarizes 80 concepts of effective marketing, which are most important for the success of companies in modern conditions, in a concise and understandable form. This book provides the best insight into both the classic marketing tools that have stood the test of time and the new innovations that have only come into use in recent years. The book is a must-read for businessmen, marketing managers of all levels, as well as students. …
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