Описание книги
About the product Here is a real negotiator’s Bible, which reveals, step by step, the basic principles of the negotiation process, strategic approaches and tactical techniques. The author talks about psychological traps and mistakes in prioritization, gives examples of catastrophic miscalculations and situations that can still be corrected. While working on the author’s assignments, you will more than once find yourself trying to solve them at first, guided by familiar, «knurled» methods — and they, as the author convincingly proves, most often lead to defeat. Gavin Kennedy shatters common stereotypes with absolute ruthlessness, showing how deeply deeply learned, but unfortunately, misconceptions and principles of the negotiation process sit in us.This book will be of invaluable help to everyone involved in negotiations: businessmen, sales managers, suppliers and even representatives of the special services. It is written in a lively spoken language and will be useful to everyone — even those who take it up without any practical purpose. …
FAQ