Описание книги
About the product Immortal book, first published back in 1895 — and still relevant. The book on the basis of which was created, is being created and will be created more and more new advertising, political and media technologies. A book that any politician, journalist, PR specialist, or just a person who does not want to become a wordless victim of propaganda should know by heart. Ideas-dogmas and religion as a way of influencing the masses, the influence of propaganda on the mood of the crowd, ways of instilling in the masses any ideas, even the most harmful and destructive ones, are just a few of the brilliant and cynical insights of Gustave Le Bon, a man who, among among other things, he is the author of the aphorisms «The masses respect only strength» and «The crowd is directed not to those who give it evidence, but to those who give it the illusion that seduces it.»
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